Exposure, Social Media, Event Planning

 

Montgomery Floyd Regional Library Founda􏰁tion | Chris􏰂tiansburg, VA | Wine Pull Coordinator

Participated in the planning of the annual Bountiful Baskets fundraiser. Solely responsible for coordinating the wine pull portion of the event. The addition of the wine pull meant that everyone who attended could win something, which increased total amount raised and likelihood of return guests.

• Solicited wine pull donations, including cross promotions with local organizations and businesses. Fully planned that part of the event; raised $800.

• Participated in planning the entire event; over 150 people attended.

• Researched the upgraded social media presence and participated in online marketing; resulted in extra, unsolicited donations.

• Made revisions to print materials and workflow processes to make donating easier.

• Created and printed posters and flyers for the wine pull table; coordinated with the branding and theme for the night.

• Post event survey found 100% of respondents described the wine pull as “a success” and “would like to see it repeated yearly.”

• Composed press release for exposure of the event on the event website Nexthreedays.com.

 

Radford University School of Communica􏰁tion | Radford, VA | Adjunct Instructor

Worked primarily with Public Relations students in a variety of classes to help them demonstrate best practices for the field. Specific course skills included branding and image management, design of flyers and posters, use of social media for organization promotion, basics of event planning, creating press releases and intraorganization communication, such as newsletters.

 

Radford University Physics Department | Radford, VA | Recruitment and Reten􏰁tion Advisor

Worked with the chair of the department to brainstorm initiatives to double the number of graduating majors in the next 6 years. Consulted on best practices for social media use for the demographic and increased exposure for the program on campus and in the news. Current enrollment is at a record high.

 

B Moss | Christiansburg, VA | Sale Coordinator

Facilitated presales and planning for one-day sale events.

• Worked with management to create marketing procedure and community cross promotions.  Store set records for amount of sales among the peer group.  

• Debriefed each sale with members of the staff to improve effectiveness and efficiency.  

• Identified repeat customers and maintained a list of email addresses and information.  Sent targeted emails with pictures and information that would gain a response.  Presold significant inventory before the day of the sale.